Millions of people out there right now are harnessing the power of the Internet in order to drive their businesses. While many are paying hundreds of dollars for custom-designed websites, others are going the DIY route and are opening blogs. A blog can be a low-cost way to easily get your information out there, but it still needs to be done correctly.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
Use the correct spam filter for comments. If you require registration to comment, a CAPTCHA on the registration page is usually sufficient to keep spammers away. If you allow anonymous comments, an “advanced CAPTCHA,” that is, one that asks the user for “the number of hours in a day” or something similar is usually enough. Avoid services like Akismet, as these produce lots of false positives.
Ensure that you are posting very often in the blogs that you operate. At the minimum, you should aim to post one time on each blog every single day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blogs.
If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. You will have to search out people and show them you exist. Some ways to do this are with social networking, such as
Facebook and Twitter. Use these sites to communicate with people, not just to post links.
Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.
Don’t overuse your keywords or advertisements. Doing this will undo your hard work by earning you a flag from search engines. Let your prose flow smoothly and naturally.
Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won’t want to read it. When you write controversial things it will keep readers coming back for more.
Minimize the background “noise”. You want your readers to focus on your words and the point you are trying to make. If your background is not somewhat plain, you will draw the readers focus from your entries. Keep your background to a light or white color without images or other distractions.
Anything worth doing is worth doing right. If you can follow the tips and tactics you have read throughout this article, you’re one step closer to building and running an efficient blog. Remember to take your time and to go over this information correctly. If you can implement it, you can build and market a brilliant blog.