A blog is something that can only benefit you and not hurt you, most of the time that is. Once you establish a presence online via blog you then create more potential followers for you and your business that you didn’t previously have. You see there is much to gain when you create a blog, so read through this article and see how blogging can help you.
Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog.
Set goals for your blog. Having set goals that you want to achieve will go along way towards increasing your productivity. Decide how many posts you want to make in a given week. Determine what your focus is going to be and what keywords you are going to be targeting. Taking the time to work out your goals, will keep you on focus and blogging productively.
Make your writing and the subjects that you write about tempt your reader. You always want to leave them wanting more, and looking forward to your next post. If you are able to do this 90% of the time, you will have many people coming back to check your blog often.
Try to develop your blog’s mailing list as quickly as you can. The sooner you begin, the more time you will have to grow your list. You can use this list later on to make money. You may regret not starting your mailing list if you wait until a later time.
Try doing some writing challenges. Push yourself by completing writing exercises. Try choosing a number of words per every post. Try writing personal stories. Create a how-to. Try writing a 100 item list. Write a specified number of posts within a certain time frame. Try expanding your skills beyond what you already possess.
Avoid the overuse of personal pronouns. When most of your blog is coming from an I, me or you standpoint, it can turn the reader off. You may be perceived as lecturing, pompous or just plain narcissistic. Make your writing a little less personal, but still remain approachable. It is a good balance to find.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Now that you have read through this article, you should now have a much better idea about what you want to do when it comes to blogging, in order to become successful at building an online presence. So get started sooner than later, because when you do, you give yourself the opportunity to have followers sooner than later, as well.